Tuesday, July 28, 2009

Why advertising usually sucks

Reason #1. Clients do not take advertising seriously.

Speed-Dating: Is This the New Normal?

So a strategic partner was to be chosen primarily via a meeting scarcely more than a week away, based on creative that, except for the free-standing insert, was speculative in every sense of the word.

Kind of like setting your wedding date and then using speed-dating to pick your mate
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