According to Turner Research, the average American viewed 32.6 hours of television a week this year, up ever-so-slightly from 32.5 last year. More significantly, Americans are watching two more hours of television now than they were five years ago.
That growth has come at the expense of broadcast. Five years ago, viewers spent an average of 11.7 hours a week with broadcast and 13.2 hours a week with cable; this year, viewers spent 9.6 hours with broadcast and 15.3 with cable.
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